Japanese lingerie brand create true love bra

A Japanese lingerie brand,Ravijour, has created a bra that can only be removed when its wearer is experiencing ‘true love’. The bra works by monitoring heart rate increases specifically caused by hormone levels secreted by the adrenal medulla – the gland that releases adrenalin into the bloodstream. Apparently, the bra works by monitoring heart rate…

Social Media Reality Check

Originally posted on A Splash of PR:
As we’ve all realized by now, social media is a pretty big deal among us. It has become an essential tool for businesses to keep up their brand and product presence. Social Media has officially revolutionized the industry. Every brand knows that without social media they’d be lost, because…

Nippon Airways apologise for racist ad

(Photography credit to airplane-pictures.net) All Nippon Airways (ANA) was forced to apologise today for an advert which critics claim racially stereotyped Westerners as having big noses and blond hair. The ad sees two Japanese men discussing the view of the airline when one says: ‘Let’s change the image of Japanese people.’ ‘Sure,’ replies the other,…

Lidl replace sweet treats at tills with healthy option

Lidl UK has doubled the number of healthy tills in stores nationwide to 1,200 after 70% of the 1,294 customers surveyed said they preferred to use a Healthy Till for their family food shop. Lidl introduced the tills, which replace ‘treat’ items such as chocolate with products of a higher nutritional value such as multivitamin…