Jumping on the social media bandwagon, McDonald’s last week launched a campaign featuring paid-for tweets, which as we all know appear at the top of search results.
An initial hashtag #MeetTheFarmers, promoted the corporation’s guarantee of fresh produce and concentrated on wholesome stories about farmers.
As always social media is so unpredictable but I find it hard to believe the Marketing and PR people behind this campaign did not foresee this.
I guess the saying here goes ‘There’s no such thing as bad press!’
Love Niamh x