The royal racecourse was forced to issue a grovelling apology after controversially instructing stewards to issue orange stickers to racegoers who failed to satisfy the new jacket-and-tie rule for its premier enclosure.
It will also issue a full refund to racegoers in the enclosure in a bid to limit the damage to its reputation as a result of the actions taken. Ascot, which has also made changes to its dress code for its royal meeting, had intended the orange stickers would stop stewards repeatedly approaching racegoers who failed to meet the new standards, but this ‘bold boy’ sticker approach left some feeling stigmatised despite wearing what would generally be regarded as smart attire.
Charles Barnett, chief executive at Ascot, said: ‘It is clear that we let down many of our premier enclosure customers with a well-intentioned but misguided policy. No customer should be expected to pay for such an experience and we have taken the view that all premier enclosure visitors will receive a full refund.
Love Niamh x