Want some quick publicity? Dress up and insult a dead man…

A Taiwanese electronics company is facing outrage from angry consumers after using Steve Jobs’ image to promote what it calls the ‘Action Pad’, which runs on the Android operating system.

In the ad, Taiwanese comedian and impersonator Ah-Ken, dressed in Jobs’ trademark black turtle neck sweater and blue jeans, also wearing white angel wings and a halo, while demonstrating the different merits of Action Electronics Co’s combined tablet PC and multi-language dictionary.
The move has resulted in outraged individuals on YouTube, branding it distasteful and disgusting and one even calling for a boycott of the company.

Jobs, who famously passed away in October 2011, referred to Android in his biography¬† as ‘shit.’

He said: ‘I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.’

The commercial does not use Jobs’ name or refer to him or Apple in any way.

However, I do think the Marketing and PR people behind this campaign knew exactly what they were doing when they created this ad as they have already made worldwide headlines.

Check out the ad for yourself…
Love Niamh x

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