A Taiwanese electronics company is facing outrage from angry consumers after using Steve Jobs’ image to promote what it calls the ‘Action Pad’, which runs on the Android operating system.
Jobs, who famously passed away in October 2011, referred to Android in his biography as ‘shit.’
He said: ‘I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.’
The commercial does not use Jobs’ name or refer to him or Apple in any way.
However, I do think the Marketing and PR people behind this campaign knew exactly what they were doing when they created this ad as they have already made worldwide headlines.