BMW: Mini Cooper PR stunt backfires

BMW have issued an apology after a PR strategy to pay for the naming rights to a weather system backfired.

The goal was to promote BMW’s Mini Cooper brand by paying Germany’s meteorological office €299 to name a weather system “Cooper”; a practice in place since 2002 to help fund weather monitoring work in Germany.

Unfortunately for BMW, the weather system it was assigned by the meteorological office turned out to be a killer.

“Of course we are sorry. It was not intentional, you cannot tell in advance what a weather system will do,” a company spokeswoman told The Independent of London.

BMW have yet to comment on whether they will progress with plans to name a low pressure system “Minnie” later this year.

Hard luck BMW..

Love Niamh x

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