Stella Artois: Known to the world as a wife beaters choice of beer?

 

For years, Stella Artois used the slogan ‘reassuringly expensive’, and while it aims to entice the upmarket drinker, Stella Artois is, unfortunately still known to the world as the ‘wife beater’s’ choice brand because of its high alcohol content and popularity with football hooligans.

Recently, Portland Communications, were hired to improve the beer’s online reputation on behalf of its brewer, AB InBev. Operating under the  username Portlander10, the company removed a reference to Stella Artois from the Wikipedia entry ‘Wife beater’, and replaced it with a general reference to beer.

The firm also made an effort to remove mentions of associations with  ‘wife beater’ from Stella’s own Wikipedia page, but failed in their efforts to eliminate the mentions when the site’s users spotted the edit and reversed it.

Not so fast: Despite the lobbying firm's best efforts, Wikipedia users have replaced references to Stella Artois being nicknamed 'wife beater'  

Portland Communications is not the first lobbyist to alter its clients’ Wikipedia profiles and it most definitely won’t be the last. Although a Portland Communications spokesperson said “the changes had been made in an open manner, and within the rules set out by Wikipedia”, it will be interesting to see if Portland Communications can, in fact, alter Stella Artois’ association with ‘wife beaters’.

Love Niamh x
Advertisements

One thought on “Stella Artois: Known to the world as a wife beaters choice of beer?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s