Fosters: Wax On, Wax Off?

Australian beer brand, Fosters, have been busy recruiting ‘backvertisers’ as they launch a new TV advert focusing on body hair, a campaign which marks the end of the brand’s 14-year relationship with advertising giants M&C Saatchi.

This new campaign  follows the very successful ‘Good Call’ series of ads which featured two Australian guys playing agony aunt to clueless Brits.

I’m sure Ireland has any number of hairy backed males, I just wonder are there are any Irish ‘backvertisers’ out there?

Love Niamh x


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