Kellogs have created a new cereal, Totes Amazeballs, following the suggestion from Charlatans front man, Tim Burgess on Twitter.
“I heard someone use the expression ‘totes amazeballs,’ and it sounded like something from Charlie and the Chocolate Factory,” he told Adweek. “I sent a cheeky tweet saying I’d invented a new cereal and that Kellogg’s were interested. But within an hour they’d got in touch.”
“We really try to make the most of Twitter here at Kellogg’s, and when we saw the tweet, we knew we had to make something special for him,” says a representative for Kellogg’s.
Totes Amazeballs cereal is a mix of Rocky Road cake, Coco Pops Rocks, marshmallows, shortbread pieces and raisins.
To date, Kellogs have only made one box of cereal which was given directly to the singer, however, they have been inundated on Twitter with similar requests.
This is one brand I admire. They have responded to social media in such a way, that they could create something fun, exciting and different from other brands.
Love Niamh x