Popular LA bakery Sprinkles is launching a cupcake ATM, so its fans can get their hands on its products 24 hours a day.
The pink vending machine has already been installed and is expected to be in action in the next two weeks. This is definitely the first I’ve heard of a cupcake vending machine and what a great idea it is, for people with a sweet tooth like myself!
The company promises that the ATM will be restocked throughout the day and night with a choice of eight cupcake flavors at any one time, priced at $4 each.
Nicole Schwartz, head of marketing at Sprinkles, explained that the machine can hold up to 600 cupcakes, and any cake dispensed will have only been baked a couple of hours earlier.
Clever marketing and sales ploy by Sprinkles – Well played!
I only hope we see a cupcake vending machine in Dublin soon…
Love Niamh x