Tropicana: Light it up

This is the type of stunt that would have me up at 6am, if only to have a cheeky nose.

Tropicana Orange Juice brought sunshine and happiness to London commuters as they lit up Trafalgar Square on a cold wet January morning.

 

Tropicana didn’t stop at creating a giant sun to light up the sky, they also placed models in deckchairs sunbathing under the sun.

The team behind the @TropicanaJuices twitter feed were also on hand, offering everyone who tweeted using #trafalgarsun a free voucher for their lovely sunny juice. Not only did this drive up their twitter follower numbers but was also a brilliant data capture exercise, requesting emails in return for free juice.

This is a great example of integrated communication!

 

Love Niamh x

 

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