Nike: Apologise to Irish

Nike has apologised to the Irish people following their introduction of a drink-inspired St Patrick’s Day-themed runner, which reminded many  of the notorious Black and Tans. The shoe label has launched its new £70 ‘beer-themed’ trainer ‘The Black and Tan’ just in time for St Patrick’s Day on Saturday.

An advertisement for the shoe says: ‘Tis the season for Irish beer and why not celebrate with Nike. The Black and Tan sneaker takes inspiration for the fine balancing act of a stout on top a pale ale in a pint glass.’

A spokesman said: ‘It is not the official name of the shoe. It has been unofficially named by some using the phrase and we recognise it can be viewed as inappropriate and insensitive. We apologise and no offence was intended.’
What were Nike thinking? Irish history is well documented online. Many Irish Americans have taken offense at the introduction of the shoe to the Nike line. Perhaps that’s what Nike wanted as St. Patrick’s Day approaches, one of the biggest days of the year in the US. With so many Americans claiming Irish descent, it’s hard to believe no one in Nike googled the phrase ‘Black & Tan’. Nike were quick off the mark to state ‘Black and Tan’ was the unofficial name, it wouldn’t surprise me to find that this was a strategic PR stunt, designed to make international headlines…
Love Niamh x
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