Starbucks: Swopping Free Coffee for your Name

A re-tweet on Twitter this morning had me investigating Starbucks new PR campaign.  To launch their “new standard of latte”, Starbucks offered complimentary tall lattes until 12 noon today. All you had to do to get a free coffee was introduce yourself, and let your server know exactly how you like your coffee.

From such a global company, this is a nice gesture to encourage customers to interact with Starbucks at ground level…

Love Niamh x

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