IKEA: Sleepers on Public Transport

I love this stunt. Over in Oz, IKEA recently conducted a survey into sleeping patterns and habits which saw 2,400 individuals take part. To promote its findings, IKEA placed a number of sleeping individuals on public transport during peak times, holding placards which illustrated some of their findings.

Clever move to gain international headlines and definitely one that would garner attention on commuter lines…

 

 

Love Niamh x

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