French Tourism: Try to lure holidaymakers with pictures of beaches in Africa…

A French tourism campaign designed to entice tourists to visit France during the Olympics has backfired after it was found to have used images of a South African beach. The high-profile campaign featured photographs of what it claimed were French locations…

French tourism bosses spent over half a million pounds on the ad campaign which saw ads placed in the London Underground and in various UK newspapers. Having been alerted to their error, France’s tourism board hastily rapidly replaced the offending ‘Northern France’ image on their website http://www.gotofrancenow.com.

The British advertising agency, The Line Agency,  has apologized for the error and explained the images were taken from a source of 3,000 stock photographs of French beaches with an attempted sub-search of these 3,000 images  accidentally re-including images from around  the world.

I imagine the guys looking after this campaign are kicking themselves over making such a stupid mistake. Although this campaign has gotten a great boost from their mistake!
Love Niamh x
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