Lush recently used their Regent Street, London, shop window to re-enact widely used animal testing using a 24 year old female volunteer, in what I can only call a clever PR stunt as it has since made international headlines. Lush brand themselves as a ‘cruelty-free’ chain and are helping to spearhead a Humane Society International campaign to end cosmetic testing on animals.
Lush campaign manager Tamsin Omond said, ‘The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes. But somewhere in the world, this kind of thing is happening to an animal every few seconds on average. The difference is, it’s normally hidden. We need to remind people it is still going on.’
Humane Society spokeswoman Wendy Higgins said it was ‘morally unthinkable’ that cosmetic companies should continue to profit from animal suffering, adding there could be ‘no justification for subjecting animals to pain for the sake of producing lipstick and eye shadow’.
Dr Chris Flower, director general of the Cosmetics, Toiletries and Perfumeries Association (CTPA), said, ‘People may have been understandably shocked by the publicity stunt arranged by Lush in their Regent Street shop window recently. It may give the misleading impression that cosmetic products are tested on animals for sale in Europe whereas the testing of cosmetic products on animals was banned in Britain in 1998 and throughout Europe in September 2004’.