La Roche-Posay: Save Our Skin

Every year, La Roche-Posay drive SOS Save Our Skin –  Melanoma Awareness Month is a global initiative supported by La Roche-Posay to promote the early detection and prevention of skin cancer. In Ireland, La Roche-Posay is once again driving the month-long awareness campaign, alongside the Melanoma Trust, the Irish Cancer Society, Dr. Patrick Ormond Consultant Dermatologist and with the support of the Department of Health. The Minister for Health Dr James Reilly officially launched the campaign on April 25th 2012 calling on individuals to check themselves and check their family, protect themselves and protect their family.

Skin cancer is the most common cancer in Ireland. Irish men are a particularly high risk group.

Just one blistering sunburn can double your chances of developing melanoma later in life.*


SOS Save Our Skin is a public awareness campaign developed by La Roche-Posay which works to address the increasing problem of skin cancer in Ireland.  This year the campaign is focusing on raising awareness amongst men. SOS Save Our Skin has created an emotive and impactful public awareness campaign video. La Roche-Posay want to encourage Irish people to share this message with their friends, family, partner, colleagues, kids and ultimately educate as many Irish people as possible.

For every person that joins the SOS Save Our Skin Cause at, La Roche-Posay will make a donation on your behalf to the Melanoma Trust.

90% of all skin cancers are preventable. (

Increasing awareness and changing behaviours will save lives.

Research has indicated that Melanoma will continue to rapidly rise in Ireland, with an increase of 41% in incidences of skin cancer in the last 10 years from 5,776 in 2000 to 8,145 in 2009 and we could see a trebling of malignant melanoma rates over the next 30 years* with people being diagnosed at a progressively younger age.

Safe sun behaviour involves taking the right steps to protect your skin – learning to do a skin check, seeing your G.P regularly and wearing appropriate sunscreen.

Be smart. Be safe. Be Protected. Save your Skin.

La Roche-Posay further demonstrates its commitment to sun protection and sun education by donating €1 to the Irish Cancer Society since 2006 for every purchase of  it’s sun protection range; Anthelios Fluid Extreme 50+.

Nice campaign from La Roche- Posay. So many people in Ireland have been touched by cancer, myself included – It’s great to see a global brand doing something about it and putting their money where their mouth is!

Love Niamh x


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