Dumbest PR Stunt of the Year?

Convar Deutschland thought they had an  exciting way to attract new clients, when they began gluing hard drives to alarm clocks and sending them to companies with a note reading, “Your time is running out.” A total of 40 “time bombs” were sent to businesses, shops, a handful of embassies and even the offices of a newspaper group.

But instead of drumming up custom, the stunt caused mayhem as terrified recipients called the police and prompted building evacuations, as  reported by Berlin paper Tagesspiegel.

Convar believed the stunt would illustrate their specialty– data recovery. They hadn’t reckoned that individuals might actually believe they were being sent a bomb or foreseen the panic that ensued, which saw police units being called to suspected letter bombs in cities across the country including Bonn, Berlin and Frankfurt…

The offices of regional paper Express were evacuated in Bonn, leaving 230 employees standing around on the street while bomb disposal experts examined the parcel.

“To raise awareness of the dangers of losing data, we sent a comic-book style alarm clock to symbolise the fact that time is running out on data safety,” the company said in a statement. “At absolutely no point did we mean to threaten, or injure, anyone.”

Love Niamh x

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