To celebrate the launch of the 2012 Chuck Taylor All Star Boots Collection in Australia, Converse are carrying out a series of street level stunts. The “Let’s Take This Outside,” guerrilla initiative invites customers to be in with a chance to uncover a free pair of converse placed into special In Case of Emergency boxes in outdoor locations across Australia.
Encouraging consumers to “Take it Outside” as the winter season approaches, the red In Case of Emergency boxes will pop up in outdoor locations across Australia that call for warm and heavy duty Converse footwear, including Melbourne, Sydney, Brisbane, Perth and Adelaide, with visual clues detailing exact locations of the In Case of Emergency boxes found on the Converse Australia Facebook page.
I only wish I lived in Oz to see this campaign come to life!
Love Niamh x