Universal Studios: Transform Staples Centre in PR Stunt

 

In an incredibly creative outdoor marketing stunt, Universal Studios and agency David&Goliath morphed L.A.’s Staples Center into a scene of intergalactic destruction.

Publicizing Universal Studios’ new attraction, “Transformers: The Ride 3D” (which officially opened last Friday), David&Goliath’s team gave the Staples Center a drastic makeover in early April. As an added bonus, the chaotic scene even featured sandwich board-toting crazy people shouting about the end of days, adding an air of authenticity to the whole thing.

One pretty cool stunt!

Love Niamh x

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