In an incredibly creative outdoor marketing stunt, Universal Studios and agency David&Goliath morphed L.A.’s Staples Center into a scene of intergalactic destruction.
Publicizing Universal Studios’ new attraction, “Transformers: The Ride 3D” (which officially opened last Friday), David&Goliath’s team gave the Staples Center a drastic makeover in early April. As an added bonus, the chaotic scene even featured sandwich board-toting crazy people shouting about the end of days, adding an air of authenticity to the whole thing.
One pretty cool stunt!
Love Niamh x