Abercrombie & Fitch: Uh Oh

A male model has filed a $1million lawsuit against Abercrombie & Fitch and a modeling agent claiming he was told to strip and masturbate at a photo shoot so he could look ‘relaxed, according to TMZ and The Daily Mail.

Benjamine Bowers claims the retailer recommended he work with Brian Hilburn, a modeling agent, who pushed Bowers to pleasure himself while naked during a June 2011 shoot in Jackson, Mississippi.

According to the lawsuit, the agent advised Bowers to masturbate with his clothes off to capture a relaxed, post-orgasm expression Hilburn said was needed for the shoot. When Mr Bowers finished masturbating, Hilburn displayed his own penis to compare the sizes of the two men’s genitals, according to TMZ.

The lawsuit also states that Mr Bowers felt Mr Hilburn took advantage of him and wasn’t trying to help him with his career.

This will be an interesting case PR wise for Abercrombie & Fitch as they are so careful with regard to their marketing strategy. Abercrombie & Fitch have yet to release a statement, but I imagine they will do so as this is not the first case taken against them.

Love Niamh x

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