Clever direct mail campaign from Canadian agency Lowe Roche

This is a really clever direct mail campaign from Canadian marketing company, Lowe Roche on behalf of Porsch dealership Pfaff!

In a bid to sell more cars, the agency positioned Porches outside some of the most affluent houses in Canada and took photos which were instantly printed and delivered to that very house with a strong call to action. The thinking was that if you show rich people what it could look like to have a Porsche outside their house and how achievable it was, more people would be likely to at least come in for a test drive.

 

Love Niamh x

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