Shane Butcher, founder of the R.U. GAME? chain of stores in Florida, has decided to sell his entire life on eBay for $3.5m. PR stroke of GENIUS! While the listing is pretty special, given that we are in recessionary times, I doubt anyone will bid the full amount on the listing. Which given that an EBay listing is free, means that Butcher’s low- budget PR campaign is a huge success given that it has gained national coverage in the U.S., also gaining the store and RUgamestore.com website target coverage and links in local, trade (video gaming)

The listing includes his house (along with everything inside), three cars, three kayaks, his video game collection, and all three R.U. GAME? locations. Not a bad offering, but is it worth $3.5 mil?

in addition to the above, Butcher will also act as a consultant for six months to ease the transition of ownership, while also making a year’s worth of lease payments in advance for all three locations.

Butcher created a video outlining his bid for publicity, which makes for interesting viewing…

Love Niamh x


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