Incredibly clever stunt from Ultimat Vodka and ad agency Amalgamated.
How best to target overworked professionals? Go to the very place they “live”- the office. In a stunt which I can only describe as similar to a scene in Love Actually, Ultimat hired a well dressed window washer to scale the windows of high rise buildings holding up a series of signs that read: “Do You Ever Leave the Office?”, “Have You Heard About Fresh Air? It’s Amazing”, “Stop Working. Start Drinking”, and finally “Come Have a Drink (on us).” Inviting office workers to come outside for free drinks was the main goal, and the reactions on the other side of the window pane included high fives and shock. The video created has since had nearly 2 million views in little over 2 weeks.
The stunt was part of a “Summer Fridays” campaign by the brand, which commissioned a survey revealing that employees who take summer Fridays off experience a better work-life balance and are overall more productive on the job.
Love Niamh x