Diane Von Furstenberg: Google make a splash with DVF at NYFW12

Lately Diane Von Furstenberg has been the powerhouse of PR partnerships; designing a swimwear line for ROXY and joining forces with Evian to create a limited edition 2013 bottle which will be available in November 2012. Von Furstenberg’s latest partnership saw her partner with Google for New York Fashion Week, in a fashion first which saw the marriage of fashion and technology.

And what have Google got to do with fashion I hear you ask?

Well they’re called Google Glasses and they made their debut during Von Furstenberg’s show at New York Fashion Week.  The frames have built-in screens which add a digital layer to what the wearer sees by enabling Internet, an Android operating system, motion sensors, GPS and a camera. With these glasses you can update your Twitter feed, send emails and text without the inconvenience of a handheld phone.


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