Nokia: We made a boo boo!

So you may or may not have heard about Nokia’s recent scandal? I’ll admit, I hadn’t until my boss brought it up in conversation yesterday..

It’s an interesting one and probably one that many more companies are guilty of but in short, Nokia released a video following a press event on September 5th, which you can watch below.

So what’s the problem, I hear you ask? Well, Nokia had only gone and released a video which supposedly demonstrates the phone’s Optical Image Stabilization functionality (which allows for clearer videos and pictures of moving objects). The problem was, the video wasn’t filmed on the phone, it was filmed using a proper hi tech lighting rig and camera man. The reflection in the window, in the picture above, clearly reveals a van with an SLR and/or a stabilisation rig. Nokia’s suggestion that the video was shot entirely with their phone’s new ‘floating lens technology’ has been proven completely wrong.The company have since apologised and confirmed that they did not use the cameraphone to film the video and have agreed their ad is incredibly misleading.

They have since released the following apology:

We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.

Here is the video shown at the press conference shot using a Lumia 920. On the right is a Lumia 920 prototype with OIS. On the left is a smartphone without OIS. The difference is apparent.



This is a PR disaster for Nokia.  The Nokia Lumia 920 was launched as a breakthrough in camera phones. It holds an 8.7 megapixel sensor and a Carl Zeis lens with a bright aperture and built in image stabilisation. In what now sounds quite ironic, Nokia’s Executive Vice President Jo Harlow noted that their ‘cutting-edge’ camera technology “makes it possible for a smartphone camera to take the kind of images usually only seen on a standalone SLR camera.” Apparently their cutting edge camera technology didn’t quite make the cut when it came to making their advertisement.

I bet they  used a Canon!


Love Niamh x



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