Irish Bookmaker, Paddy Power, took to the sky above the Medinah Country Club (USA) last weekend to deliver the world’s first ‘sky tweet’ campaign in support of Team Europe at the Ryder Cup tournament.
The video below shows how it’s done…
The computer-controlled messages were delivered by five stunt planes flying in formation wing to wing and spelling out each character of the message with a vapour trail that is turned on and off as letters are built. Computerised output controls the messages in the same way an ink jet printer forms its letters. Each message took around 90 seconds to form and spanned over 5 miles wide.
European Twitter fans visiting the game will have their phones taken off them by Ryder Cup security who enforce a strict ‘no smart-phones’ policy. However they didn’t miss out on any of the fun as Paddy Power relayed the best messages across the Illinois skies.
Paddy Power is expected to secure a double entry in the Guinness Book of World Records for the ‘World’s Biggest Tweet’ and for smashing previously held records in the ‘Biggest Skywriting ‘category.
The activity is part of Paddy Power’s ‘We Hear You’ campaign.
Clever campaign from Paddy Power and what a way to show support for Team Europe. Paddy Power definitely displayed their creative streak by taking the USA’s home advantage and using it to make Team Europe feel right at home.
Love Niamh x