The Top Mistakes Marketers Make When Rebranding

dessislava pr

 

Dessislava Bogdanova

Rebranding is not a simple process and we can’t even imagine what a disaster it can be for our brand. Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others become a target of cynical bloggers. (As happened with new corporate identity of Mtel – one of the most powerful Bulgarian mobile operators.)

The most important thing for the rebranding process is to understand that this will take money, time and energy and also each element of the process is part of the puzzle. If we can’t put all pieces of the puzzle together we have a serious problem with our brand identity and end consumers will see this. 

1. WHY do we start with rebranding?

Maybe first of all we have to answer question: why do we start with rebranding? Is it necessary or not? It could be because…

View original post 615 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s