Lean is the Future of Marketing; Eric Ries Joins HubSpot Advisory Board

Dharmesh Shah, CTO and co-Founder of all-in-one marketing software company HubSpot, Inc. announced today that Lean Startups guru Eric Ries to has joined HubSpot’s Advisory Board.

Eric Ries is behind the New York Times bestselling The Lean Startup and resulting Lean Startup movement. Just as HubSpot transforms the way businesses market themselves with inbound marketing, Ries changes the way startups operate by encouraging shortened product cycles with frequent iteration and data-driven decisions.

“I’ve known Eric for many years and have been following his work avidly” said Shah “not only was HubSpot built with lean startup principles, I believe this evidence-based approach to iteration and learning is directly relevant for organizations looking to transform their marketing.”

Ries joins the likes of Dropbox CEO Drew Houston, Sequoia Capital’s Jim Goetz, Gary Vaynerchuk, Chris Brogan and several others on HubSpot’s Advisory Board.

“Dharmesh and I first chatted over a nice dinner years ago in Boston’s North End and were both struck by similarities between my book and his startup,” said Ries. “HubSpot has used the lean startup method to build a spectacularly successful company.  What I particularly love about HubSpot is that they are so geeked out on data analysis and making evidence-based decisions, which are at the heart of the Lean Startup process.”

Also in support of this news, Lean Marketing: How to Run Your Marketing Team Like a Startup will run today on HubSpot’s 100,000+ subscriber marketing blog (http://blog.hubspot.com) at 9am ET.

About HubSpot

HubSpot, Inc. are the creators of HubSpot 3, the most powerful, comprehensive, tightly integrated all-in-one marketing software system available anywhere. HubSpot’s all-in-one marketing platform powers the growth of nearly 8,000 companies in 56 countries with a suite of everything needed to attract, generate, nurture and convert leads into an accelerating stream of customers. Marketers benefit from HubSpot software’s tight integration of otherwise disjointed marketing efforts, features and functions, from SEO to content generation to measurement, and its market position as the only end-to-end marketing software. More importantly, HubSpot stands for the love of marketing. All marketers benefit from free services like their http://Marketing.Grader.com app, grading upwards of 250,000 companies per month, and HubSpot’s popular blog and extensive library of marketing data and expertise helps rid the world of ineffective, interruptive means of marketing. At all levels, HubSpot works to provide a step-by-step method to deliver marketing that people truly love. HubSpot is a two-time Inc 500 honoree, has been named one of Forbes’ 20 most promising companies in America and ranked as the #8 fastest growing technology company in the world on the Deloitte Fast 500.  HubSpot, Inc. has 400 employees, was founded in 2006 and is based in Cambridge, Massachusetts, with a new Dublin office slated to open January 2013. Find them athttp://www.HubSpot.com. Find out if HubSpot software is right for your business by applying for a free inbound marketing assessment.


About Eric Ries

Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business. He graduated in 2001 from Yale University with a B.S. in Computer Science. While an undergraduate, he co-founded Catalyst Recruiting. Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. He later co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. In 2008 he served as a venture advisor at Kleiner Perkins Caufield & Byers before moving on to advise startups independently. Today he serves on the advisory board of a number of technology startups and venture capital firms. In 2009, Ries was honored with a TechFellow award in the category of Engineering Leadership. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. The Lean Startup methodology has been written about in The New York Times, The Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company, and countless blogs. He lives in San Francisco with his wife, Tara.


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