So as the regular readers of LovePR.ie know, I recently attended the Dublin Web Summit.
I tweeted up a small storm and have since been trying to group the information I have learnt into blog posts, with no such luck to date.
Instead, I’ve decided to publish all the quotes I tweeted here on LovePR.
Without further ado…
Dealing with Social media issues digitally is easier for companies @joshuamarch
“Service is as important as branding” @joshuamarch
“Listen good and engage me personally” @HubertGrealish
Not all content needs to be branded! Brand savvy consumers decode in seconds @HubertGrealish
Word of mouth is the most important tool of all
55% of consumers want to have ongoing conversations with consumers
89% of consumers would feel more loyal to brands if they engage in feedback
41% of Pinterest users share branded content.. 35% on Instagram @HubertGrealish
Content is your story! Listen, update and keep talking!
Brand implications and opps: never lose the human touch
Think local even for global campaigns
53% of Irish consumers suffer from #FOMO – Fear of Missing Out!
Don’t build a social network to be a social network… Just build something that improves people’s lives.
Social media….future is definitely mobile…
Facebook only writing code for mobile – Zuckerburg 2012 – Future is mobile!
“Phones will be your new wallets in the next 12-18 months”@NiallHarbison
85% of the world is going to be 3/4G enabled yet only 1% of campaigns are designed for mobile
With PPC ads, you’re not buying attention, you’re renting it
Build marketing assets that you own @dharmesh
“Create useful content, clean designs and fast websites” @dharmesh
SOLVE FOR THE HUMANS #websummit
Facebook is more than a great way to share pics, it’s also one of the top 10 search engines in the world! @dharmesh
Do not ignore Google + #websummit
Faster websites make ppl happier. Google will favour high speed websites. So invest in making ur website faster! – @dharmesh
Mobiles share of paid clicks – 15.10% – Mobile Click Share grew 181% during 2011 – @JonDMyers
Tablet penetration to market of mobile clickshare was 37% and growing in Dec 2011 @JonDMyers
Focus on mobile user experience and analytics to get the FULL picture @JonDMyers
“Only 18% of the people that have liked a brand have intent to purchase that brand.” #websummit
Marketers can optimise and target purchase intent @digijoe
Up to 95% of traffic from publishers for merchants DO NOT convert into sales @digijoe
Hire and fire for attitude @adormandy
Sound creation will find its rightful place in the online world#websummit
People hate irrelevance . Resonate to your audience, at the right time @sailthru
Send your emails to the right person @sailthru
Sending emails at the right time results in 12% decrease in opt-outs@sailthru
Respect the user = respect the inbox, identify disengagement @sailthru
Critical mass v’s Credical mass? which is more important to you?@scottbelsky
Sites like Pinterest foster proper attribution @scottbelsky
Exposure will be the best form of lead generation @scottbelsky
If you put something out there people with run with you or against you…. @baratunde
“There are two great evils: the evil of slavery and human trafficking and the evil of Twilight.” @baratunde on hate-tweeting
Love Niamh x