We want to trust what people tell us. Most of the decisions we make are based on the people around us @basvandenbeld
Google+ is all about data
Google is trying to combine social and search
2 types of authority that google research – those around us and those who we look up to @basvandenbeld
In the U.S you can hire a slumber party, which pushes brands products. It’s all about pushing the brand! @basvandenbeld
We outsource remembering in today’s world @mbaratz ABC News
Growing use of social media now contributing to revolutions like Occupy Wall Street @invoker
Good to be on Google + for social endorsement. Circles show influences. More should be on it.
If you want a job, clean up your Facebook page? Not according to@invoker “we want to hire real people @hootsuite
Employee empowerment is incredibly important according to@invoker
Companies should engage their employees to leverage their social contacts @invoker
Successful viral videos are user initiated @sarahfwood @unrulymedia
Embrace the opportunity- 500 hours of #Youtube videos watched every day @sarahfwood @unrulymedia
Being a small company does not stop you galvanising a movement@sarahfwood
Social videos are great for brands advocacy, awareness, action and attention – live & die by the 4 A’s @sarahfwood
Create amazing content to stand out @sarahfwood
Research your data BEFORE you create content
Think beyond the frame – What comes next? Videos don’t go viral by chance #websummit @sarahfwood
Don’t throw big money behind branded videos and leave distribution to chance.. @sarahfwood #websummit
92% of consumers trust peer recommendations @sarahfwood@unrulymedia
109% uplift in intent to purchase due to successful branded videos@sarahfwood
Creating an emotional connection with the consumer is key@sarahfwood
Savvy brands have long term strategies @sarahfwood
Track, Compare and Improve performance @janrezab
An average user on Facebook has 130 friends, likes 53 Facebook pages @janrezab
Battle for social engagement is most important #websummit
Return on Engagement results in Return on Investment @janrezab
without engagement you have no reach @janrezab
Great content in social media is highly appreciated by users as demonstrated by #Redbull recent stunt @janrezab
Many companies do not realise that power is not with the most ‘likes’ but rather with the most comments and shares
Monitor and benchmark what you do in social media @janrezab
Align your business with the individuals creating the future of money@cindygallop
@cindygallop has a message for companies targeting women as part of client base: have a woman co-founder, a 50-50 f/m tech team
A lot can happen in this world if nobody fights for credit @Ghonim
‘Building movements hasn’t changed, assembling people hasn’t changed, technology has just made it efficient!’ @joekgreen
@ghonim: “Leadership by charisma will go into decline, leadership by people empowerment on the rise” Here’s hoping!
A lot of money can be made when you create characters that can resonate digitally #websummit
Mobile app usage facts from @aol ‘s Tim Armstrong on Main Stage: “People download 30-40 apps, but only use 5-8 regularly.”
Love Niamh x
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