Katherine's Copywriting

The role of Personal Relations, or PR, is changing. It has consistently evolved alongside the evolution of business. Nowadays, PR is less about the ‘behind the scenes’ and is moving towards a new role. As PR changes, here are five reasons that you shouldn’t forget about it.

1. Getting noticed

The most important aspect to ensuring a company’s success is that its name is put out there and placed into the collective consciousness. No matter how great the product or service is, a business will thrive based on the strength of its marketing, and this is where PR comes in. Getting your business’ name out there isn’t always the easiest thing to do; it takes a lot of time, money and effort that a new company sometimes can’t provide on its own. The role of a PR team is simple: to sell your name, product and services to the public…

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