The current Instagram furore is being touted as a PR disaster, with the company’s co-founder Kevin Systrom appearing to blame poor communications of the new Terms & Conditions for the resulting crisis.
However, I wonder quite what the involvement of public relations within the organisation was prior to the issue of the revised approach. Was PR involved in the discussion and decision making process? Indeed, does Instagram have an internal PR function – or a retained agency? Its online press centre is as vague as the wording around the controversial T&Cs – with zero information, including on the latest issue. Its Twitter account is one-way rather than engaging. Instagram’s statement intended to sooth public concerns is carried on its blog and promoted via Twitter (ironic given its recent spat there too).
This approach to communications is common with online and tech companies. Mark Zuckerberg announced the Facebook acquisition…
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