Miele: Turning tunnels into vacuum cleaners



Tasked with promoting the “monster suction” of the extra powerful Miele S8 vacuum cleaner. Mayer McCann Erickson, Bratislava, Slovakia created an online video that shows how the machine can vacuum absolutely everything.
They turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.



As a PR stunt, this viral video worked beautifully as many wondered online of the stunt had actually taken place…

Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia

Love Niamh x


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