A very interesting read!

Musings from the Montpellier PR team

We’ve all heard of Help in a PR Crisishuman error. Because organisations are human-run entities they have the potential to make mistakes of varying scale from a temporary blip to major disaster and all colours of the spectrum in between. The results if not appropriately managed can damage the reputation and image of organisations and individuals connected with them.

A crisis, from a communications standpoint, is anything that requires assertive and immediate decision making; it can vary from intense media attention to an event that could put stakeholders in direct danger. Examples of events that had a direct effect on a company’s reputation include the BP Deepwater Horizon oil spill and the Toyota recall of several models and millions of individual units in the latter half of 2012.

In an ideal world communications practitioners should have contingency plans in place to help deal with any potential mishaps, identify what can go wrong and how…

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