Interesting article for any PR pros!

Love Niamh x

Talk and Tell

All it takes is a single click, an employee logged into the wrong account, a joke gone wrong or an uploaded photo to create a public relations disaster.

After reading some corporate social fails, like the KitchenAid tweet during one of the presidential debates and the uploaded picture of a Burger King employee standing on the lettuce from the restaurant, I got to questioning how successful these large corporations were with their responses to these unpredicted crises.  

It’s one thing if a team has some time to acknowledge the situation at hand, then prep and consult for a short period of time, but how would you handle a social media slip when you know you only have, maybe, a minute or two to respond?

Do you ignore the problem and hope no one will notice?

Of course not!

We live in an age of technology. We live in a…

View original post 421 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s