Interesting article for any PR pros!
Love Niamh x
All it takes is a single click, an employee logged into the wrong account, a joke gone wrong or an uploaded photo to create a public relations disaster.
After reading some corporate social fails, like the KitchenAid tweet during one of the presidential debates and the uploaded picture of a Burger King employee standing on the lettuce from the restaurant, I got to questioning how successful these large corporations were with their responses to these unpredicted crises.
It’s one thing if a team has some time to acknowledge the situation at hand, then prep and consult for a short period of time, but how would you handle a social media slip when you know you only have, maybe, a minute or two to respond?
Do you ignore the problem and hope no one will notice?
Of course not!
We live in an age of technology. We live in a…
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