Dan Callahan's Internet Marketing Blog

Through last year’s London Olympics, Nike launched what is called one of the best social media campaigns of 2012.

In this campaign, used through mostly Twitter and Youtube, Nike posted pictures, videos, and inspirational messages about how anyone can “find greatness”. The main idea behind the campaign was to show that anyone can become whoever they wanted, possibly like some of the Olympic athletes that millions of people were watching religiously on TV. In one of their most successful advertisements, Nike had a minute long commercial starring Nathan Sorrell of London, Ohio (how ironic) and shows him running down a farm road. Sorrell most likely isn’t the smallest kid in his class, and some people found this degrading. However, in the big picture, Nike and millions of people found it as motivation to strive to become a fit and active person and achieve greatness. While doing so, hopefully wearing Nike…

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