Dead Man Down: PR Stunt


What would you do if you walked into a murder in progress? Two guys asked themselves the same question and staged a murder-in-progress inside a New York City elevator. Hidden cameras recorded people’s reactions. What would you do?

Viral marketing agency Thinkmodo, based in New York, came up with the stunt to promote upcoming gangster film Dead Man Down, starring Colin Farrell.  The stunt saw actors play out a brutal scene of an attacker choking a stranger in an elevator, with the reactions of those who stumble upon the scene recorded by a hidden camera.

It’s definitely different from your average PR stunt! The video has since went viral, and gained coverage across the globe. 


Check it out for yourself:



Love Niamh x


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