Twitter is, undoubtedly, the social network of choice if you want to rant, vent or stand up for yourself in a very public way.
Yesterday we saw Katherine Jenkins take to Twitter to slam Daily Mail columnist Jan Moir’s critique of her London Marathon run (according to Moir she looked too good – go figure). As a result, Katherine Jenkins got lots of public support, lots of column inches and (hopefully) a bit more sponsorship; Jan Moir got shamed.
I’ve seen numerous examples of Twitter being used in this way and I don’t imagine it’s going to stop anytime soon.
Journalists naming and shaming – or simply venting about – PRs who just don’t get it is also very common and is definitely something to avoid if you want a long-lasting career. The golden rule is: make it as easy as possible for a journalist to write about your product / client…
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