HommeMystere launch mens lingerie line

new-hp-hero

“HommeMystere understands you want quality lingerie style underwear made with care, attention to detail, and fits your body perfectly. Comfortable mens panties that really do fit, bra straps that don’t fall off the shoulder, teddies that don’t ‘ride up’ half way through the night and quality soft fabrics that feel great for all day wear.”

Does this sound like something you  want for your man?

Australian store HommeMystere has launched a range of lingerie for the not so fair sex to help them channel their ‘inner femininity’. The store offers bras, thongs, stockings and nightgowns in all manner of material and designs.

As PR stunts go, this is definitely a great one to launch the brand as the campaign has already received a great response  on MailOnline, her.ie, Perez Hilton, New York Magazine, and Jezebel to name just some of the worldwide coverage. In addition, the campaign images are being shared on various social media platforms due to the visual nature of the campaign which shows men wearing lingerie.

Love Niamh x

 

 

 

 

Advertisements

One thought on “HommeMystere launch mens lingerie line

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s