Earned Media

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According to Victoria Ramson the founder of Wildfire, earned media is the ‘holy grail’ of media. It is a result from people liking and sharing your content on Facebook organically. Playing up your brands personality on Facebook, encouraging fans to ‘share’ and mixing it up will keep your fans interested and encourage new fans to be friends with you. The benefits of earned media is that its transparent, can continue on for a long time and influential. According to enterprisecanada earned media is now the key media strategy to use and is helping build some of the biggest brands in the world. PR is very influential and more credible than newspapers. It allows you to reach a high number of people in a short space of time. PR is important for any brand or company to incorporate into their marketing strategy as without it a lot less people will actually…

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