What a great stunt for Dr. Oetker!
An Italian Pop Up restaurant based in Manchester invited 100 foodies to sample their food. In a surprise move, instead of serving freshly made Italian pizza, the eatery served Dr Oetker frozen pizzas.
Following the event, the restaurant released a press statement, in which they defended their actions and which led to a number of media hits including on radio and in The Sun, The Huffington Post and the Daily Mail. The restaurant’s owner also maintains that he will continue serving frozen pizza, while the pop up restaurant is open, which no doubt will see many curious folk wander in to see what the hype is about.
The stunt was organised by Dr Oetker’s PR team at Brazen.