Consumers in Israel participated in a cool new campaign from Coca-Cola Israel which saw them take home a miniature version of themselves, 3-D printed on the spot inside of the company’s main Israeli factory.
The campaign, from agency Gefen Team, promoted Coke’s new mini bottles and asked people to create mini versions of themselves via mobile app. Participants had to take care of their their mini selves, Tamagotchi style (only this time you can’t palm them off on our parents when your friends ask if you’re coming out to play!) Coca Cola then invited them to their HQ to receive a 3-D printed mini-me, made of colored sandstone. How cool!