According to Rehabs, The costs of drug abuse are extraordinarily high. It endangers health and life, ruins relationships and puts abusers at odds with the law. Drug abuse can be insidious, slowly taking over all corners of a person’s life, sometimes even rendering him/her unrecognizable. The goal of this project is to demonstrate dramatically the immense toll that drugs like Meth can have on one’s appearance and the seriousness of addiction. This extreme physical deterioration is often representative of further destruction taking place within an addict’s personal, family and social life.
The physical transformation that prolonged drug abuse can cause is just the tip of the iceberg, merely an immediate and dramatic representation of the life-altering destruction that addiction can create.
I think this is a great preventative campaign from Rehabs and Fractl, as the app takes an uploaded or webcam image and adds sunken cheeks, mottled skin, blackened eyes and facial sores.