Flora “Uhh Dad, I’m gay” Ad

Screen Shot 2013-09-02 at 12.17.16 PM

Some bad PR courtesy of an ad agency working on some creative with Flora branding.

The above advertisement which compares coming out to being shot in the heart has launched online via South African Ad agency: Lowe + Partners Johannesburg.

A Unilever spokesperson (Flora is part of the Unilever brand) told The Drum: “This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever. The advert is offensive and unacceptable and we have put an immediate stop to it.”

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