How to Write a Successful Media Release

thebellbirdblog

A bit of practical writing advice today gleaned from my years working first as a journalist and then in PR and Marketing.

Perhaps you work for a community organisation and you want your local newspaper to publish stories about your work. Maybe you are a member of your local theatre / kindergarten association / sports club and you want some publicity in order to raise awareness of your activities. Or perhaps you want to do some community fundraising, and you’re unsure of the best way to get the message out to the most people in the most effective way.

You’d like to approach the media, but you have no idea how to go about it. How do you contact a newspaper or radio station or TV channel and get them interested in your story – interested enough to print or broadcast it?

I’m going to tell you.

I used to work at IRN News (which is…

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