The ads created give a Dublin twist to the original campaign by suggesting places to visit in the city with a relevant illustration involving an Oreo biscuit. The campaign was made possible after PHD won the out-of-home Fame – The Agency Edition competition and secured €150,000 of media space.
Draftfcb London’s executive creative director, David Harris, said: “Through the iconic images of Oreos, this campaign invites people to get together and discover the less well known, more unconventional parts of Dublin.
“In addition to helping connect them with each other, we direct them to different events in a fun and playful way.”
Activity will include bus wraps and an ‘Oreo Express’ wrapped train which will offer samples. The campaign will run until 4 November.