Growth Hacking – Grow Your Business Outside the Box

News, Views and Expressions

Growth Hacking” seems to be a trendy term these days, surrounded by hype, but often misunderstood.  Most people will associate the term to viral marketing, frequently linked to social media, however social media marketing is only one (small) part of the puzzle.

First, let’s break down the term:

Growth” – that’s pretty self-explanatory.  This part of the term signifies the growth in metrics that is hoped to be achieved.

Hacker” – signifies programmer (sometimes illegal) but mostly someone who thinks outside the box, disregards the rules, and discovers new ways to solve problems.  The main attributes required are being analytical and creative.

Growth Hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.  For the unversed, the concept encompasses many strategies combined with out-of-the-box thinking to drive growth in customers using…

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