So PR isn’t all plain sailing. Here are some examples of good and bad PR:
Hasbro – Bad
Guess Who? Is a guessing game which invites children to use their skills to solve a mystery. But a six-year-old girl left the games giant Hasbro struggling for an answer when she asked “why are there so many more boys than girls in Guess Who?” Her mum received 30,000 views on her blog, hours after her response alongside her daughter. Twitter users offered to complain to Hasbro over its “patronising, incomprehensible response.”
Guess Who? has previously received complaints over gender and ethnic bias in its choice of 24 images. Editions produced over the last decade have changed the faces and added more women.
Sainsbury’s Tiger Bread – Good
Children can succeed in influencing a company’s products. Sainsbury’s renamed its “tiger bread” this year after a letter to the…
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