American Eagle ditch Photoshop in latest campaign

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American Eagle have just launched a new campaign which is bucking the trend for digitally altered fashion images.

For the new Aerie Real lingerie campaign, ‘We left everything,’ style and fit expert Jenny Altman told GMA. ‘We left beauty marks, we left tattoos, what you see is really what you get with our campaign.’

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The brand hopes that its authentic representation of girls will help young customers embrace their own beauty, instead of striving for the impossible ideal often promoted by the fashion industry which is pretty cool by my standards!

http://www.youtube.com/watch?v=nWTCjf06kmQ

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