How organizations can better use Instagram


In a recent Forbes article, “Instagram Is Shaping Up To Be The World’s Most Powerful Selling Tool,” author Lydia Dishman talks about how instagram has become a major tool for retail brands. According to the article 91 percent of retail brands are using Instagram.

“Sandwiched neatly between trend-inducing selfies (which may or may not include your pets, your swanky new bedding, or your just-cooked meal), branded hashtags and location-based tagging, it’s clear that Instagram is the channel to tap for retailers that truly want to make an impression in omnichannel selling.”

Instagram allows brands to show the more personal side of their business in real time. Much like on twitter, brands should utilize relevant hashtags and follow trends. Businesses can most efficiently use instagram to show new products, behind the scenes footage, how it’s made, showing office space and employees. Instagram helps organizations be more personable.

Successful brands on…

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